Venture Concept No.2

Opportunity:

    

DON Enterprises has noticed a need among current washer dryer owners, as well as potential first time owners of washers and dryers. These consumers need a more efficient way of having washed and dried clothes, without the current amount of effort laundry takes. The standard home or residence generally has a washer and a separate dryer from the washer, causing a transferring of clothes between cycles. The technology that once was present yielded only a way to have a separate washer and dryer, and people became accustomed to this norm, however better technology now exists. The market encompasses all areas in the United States and the rest of the world that already has the washer and dryer as a standard in homes, apartments, and large scale facilities, including all demographics and range of people. Customers currently satisfy the inefficient method by transporting clothes from washer and dryer between cycles, however our company feels that if customers were more aware of our services and product they would not be so loyal to the process. The opportunity present is huge and extremely lucrative. “The early bird gets the worm” is a cliché that is well suited for this situation as no other companies or stores have made the majority of the consumer base aware of the 2 in 1 washer dryer. The opportunity at hand is something my company wants to act fast on, as time goes on, the risk of not being first to consumers with our plan will take a large chunk of revenues away from us and into the hands of others.

Innovation:

In no way is our company trying to portray to consumers that we invented the already existing 2 in 1 washer dryer. Our company is capitalizing on the under-usage of this wonderful device by educating and helping consumers with the switch. Our company comes to homes and places of business, and determines one of two things; do you already have a washer and dryer system? Or are you a first time owner? Both options receive the utmost care from our company, as we want the consumers to spend less time on laundry and more time on the things that actually matter to them. If the consumer has a preexisting system(s), we will come to their residence or business, educate them on the new system and services and remove the old system. Now, both types of consumers receive the same service, we deliver, install, and maintain the system 24 hours 7 days a week.  Our service for both types of consumers will cost $2000. We can make this possible by crediting the old system we retain towards the removal and transportation.

Venture Concept:

Our companies services will solve the opportunity at hand for two reasons; the more efficient 2 in 1 washer dryer will remove the need to transport clothes, and our companies marketing of this under used product will make a large amount of unaware consumers discover the wonderful invention. Customers will most definitely switch to our services and product, very easily I might add as well. The offering of efficiency we give to customers is irreplaceable in their day for more valued ventures. Not only will the efficiency of the new system make them want to switch, our company, rooted in customer service, will make customers not need to lift a finger other than dialing our number. Soon enough with new technology the phone call will be effortless too! We will also give old systems to the less fortunate, further emphasizing the reason for customers to use our company, while also helping out others in need. Our company is in the extremely rare position of having virtually zero competition, the closest thing being a customer making themselves aware of the system, purchasing from a store, and maintaining the new system themselves. Yes this could be done by customers, however our no effort process with reasonable pricing, as well as the nature of stores to push two separated systems on customers, give us the advantage. Packaging, price points, distribution, customer support, and the customer experience are the absolute most important aspects of our business. The third reason our customers will choose us is our customer first mindset and continually growing business, as we grow and become larger the services and customer service will increase and become more efficient. We plan to make our company culture all about the customer, because at the end of the day, that’s who gives money to us. Aside from administration and myself, our company has a very important structure of business and jobs. Our maintenance men will be on call 24 hours a day 7 days a week, again to put the customer first, while also making money with inconvenience fees (10pm-6am.) We will have, likewise, a 24 hour 7 days a week call staff to receive customer complaints and issues and handle them with the utmost care and sincerity, as if it was the employee’s own system. Finally, our delivery and installation staff, which must look at each consumer case by case in order to assure the best service for each individual customer.

      1.     Our secret sauce, as stated above, is the basis of our company in customer service and making them always happy. This is irreplaceable as it boosts world of mouth and company image, as well as retains a strong customer base.

      The next innovation for our company is inventing an automated clothes folder to go inside of our machines, in order to further make the process effortless and customers happier. Our goal is to have customers make a one time stop to their system with dirty clothes and a one time pick up of washed, dried, and folded clothes ready for storage or to wear immediately.

      Should this company actually launch I see me and the company going very far and being very successful. I would work tirelessly day in and day out to create the best possible service and efficiency, resulting in 5 years to be the premier name in laundry services. I would love to create businesses that thrive, sell, and move to another issue in society and I think this business will help me do that.

      2. Most of the feedback I received was that my idea and service were excellent, but one key issue with my company I needed to address. The price of $3000 was way to expensive for the services and product, considering the loss of time in transferring clothes in the old system is less valuable than $3000. I lowered the price to $2000 by cutting costs in the maintenance area, as the well made products only need repair based on human error. Changing my concept in this one area, while sticking to my idea for the rest is important as I will grow my customer base and company's value, while not losing the image established.