1. Being a marketing major, I feel I know many of the various aspects in the marketing world. However, the marketing section of the reading really surprised me as there were many more aspects that go into marketing and knowing customers than I originally thought.
2. The confusing part of this reading was how there was not many specific variables and more general categories for targeting customers, in today's world I feel that there should be many specific categories.
3. What marketing strategy is the overall best for maximizing profits?
What marketing aspects do you feel can be improved in today's society?
4. I agreed with much of what the author said and I do not feel like the author was wrong about anything, however the opinions given or things that aren't fact may be disagreed by some people.
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